K.N.I.T.

Our group has finally come up with the name for our project proposal. It is Kommunity Networking for Information Transfer, or the acronym KNIT, and the tag-line is "weaving the community together". It arose from a discussion about how to incorporate all of our ideas, and we felt it encompassed our concept as a whole quite well.

As it is an important factor of how we would brand and advertise the project Grace has also worked on a logo, which encapsulates the concept quite well. We have done some work on branding previously but I feel in this particular project the branding of it would be quite significant. If the project was not branded correctly then it would be very difficult to get support from local people and businesses. It would have to be able to cross a wide range of stakeholders and incorporate both new and old associations with Dundee.