Showing posts with label user experience. Show all posts
Showing posts with label user experience. Show all posts

Friday, 22 July 2011

Persuasion, Emotion and Trust

About a month ago I came across the video below from Susan Weinschenk on Persuasion, Emotion and Trust. It's an excellent video, and I recommend taking a look at the The ROI of User Experience as well. They're both great examples of how to explain a concept with both clarity and authority.



The main idea behind what Human Factors International (HFI) describes as PET design is to ensure that users come back to your service/website and do so repeatedly.

This has tied in with my realisation that it's not just about usability any more (although it is still a key principle and there are still a lot of companies not getting it right).

In order to get customers to use a service they need to be able to do more than just find what they're looking for. They need to have a reason to go a step further, and they need to have a positive experience in order to come back again.

Tuesday, 14 October 2008

Everyware

I have been doing a bit of research into ubiquitous technology, and came across a series of papers on the AIGA website.

The first paper I looked at was Mobile Computing in High-End Retail. It shows how an ethnographic study into how managers guided clients through the experience of buying their fashion related products led into the design of a prototype and set of requirements. It was interesting to see how quickly the process was completed, and how valuable they found involving users in the process.

The second paper I looked at was Mobile Essentials: Field Study and Concepting, which looked at the study of"what people consider to be mobile essentials, how those mobile essentials are carried and problems typically encountered." I liked how they looked at the context and situations/places these Mobile Essentials (MEs) were being used in, rather than concentrating on the objects themselves i.e. they looked at the why and how as well as the what. I laughed at the paragraph describing how people remembered their MEs, as I am often seen doing the Phone, Keys, Wallet pat down before I leave the house.

The paper Nokia Sensor: From Research to Product goes into much more detail, providing some insight to the process and decisions made. The product itself can be seen here. Personally I'm not sure on the product's success, however I found an interesting comment here stating that it seemed "like yet another mobile product looking for an application". So I suppose that even when the design is user-centred, and done with all good intentions, the end result can still be ineffective.